Water Filtration

Ranking as one of the most bizarre ideas in water purification in recent years, consumers can now find New York City’s tap water in bottles.

Credit a company called TAP’D NY for the idea, which implements a reverse osmosis process to purify the water and filter out any potentially harmful agents. They then encourage everyone to reuse the plastic bottles the water comes in, and drink locally. The carbon footprint of drinking from other sources, they say, is getting too much for the earth to take.

Even though the idea sounds bizarre and even somewhat unappealing, TAP’D NY has an honest marketing strategy, which is a rarity when it comes to bottled water. They’re calling theirs “Truth in Hydration,” which is fair enough. Most other companies are quick to tell you that the water comes from a glacier, stream or other “natural” source, when all the while it might be runoff from an industrial plant. (And before you think no company would ever market something bad for your health, give the people at Phillip Morris a call.)

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